Move over branded content - UGC is the new king queen.
Gone are the days of ebooks, white papers and being first on the search engine.
When shopping for a solution today’s buyers turn to their network first.
Don’t take our word for it. Head over to LinkedIn and you’ll see plenty of posts asking “Who’s got the best XYZ” or “I’m looking for XYZ, please send me your referrals”
User-generated content (UGC) started in the B2C space (as many things do) and its quickly making its presence know in the B2B space. The only difference is we’re calling it things like - dark social, word of mouth, pre-buying research, etc.
Our approach is simple - help you create authentic content that promotes your brand, engages with your buyer and takes a new approach to organic content.
B2B all day, everyday.
We eat, sleep and breathe B2B.
With 20+ years in B2B marketing across hardware, software and everything in-between - we’ve seen it all.
Upvote Studio thrives at the intersection of B2B marketing and social/community forums.
Our approach goes beyond content creation. We’re your strategic partner in creating authentic content, that resonates with your buyer, in online forums and communities.
A quick note on
Bots and AI
We do not use, nor we will ever use bots to post, manage or deliver content. It’s just not in our DNA.
While we may leverage AI for research, all content provided will be written by our team.
We’re in the business of real content, building real relationships and delivering real results.
OUR SERVICES
User-generated content designed for B2B
Education.
Intro to UGC for B2B
$3,500 – 60min session
Book a 60 minute call for you and your team to learn all about User-generated content, what it looks like in the B2B world and how it can help your brand thrive. The call is customized to your brand, industry and target persona.
Includes two 30-minute prep calls and customized presentation.
Monthly.
Strategy + Content
Pricing upon request
We’ll work together to define your target persona, strategy, goals. Package includes organic UGC on one social media channel or online community. Additional personas and channels can be added for an added fee. Guaranteed minimum of 10 posts/mentions per month.
Custom.
All that and a bag of chips
Starting at $3,000 per month
Let’s face it - we all have aggressive goals. Whether you’ve got an impending deadline, product launch or want to drum up excitement for something special, we’ll create a custom strategy to ensure your target audience knows all about it.
Content Creation
Want to see higher CTRs on Reddit and other forums? Want content users will actually engage with? While we can’t guarantee performance, we can help you craft high performing content.
To date we’ve created multiple pieces of high performing content that have received CTRs ranging from 1.92%-9%.
Our approach to paid media, SEM and SEO…
When done correctly paid media can make a difference. However, we’ve seen first hand plenty of agencies that will take your money, spend it and charge you 5-10% of your total spend. And for what?
We’ve seen companies spend six, seven and even eight figures on paid media. And frankly, we don’t love that approach. Buyers have learned to tune out ads, creative goes stale quickly and we’re all craving a more authentic approach. Think about it - where did you start your search last time you were looking for a solution?
Our goal is to help you create an authentic, engaging approach to B2B marketing.
That said - we have plenty of friends who will happily help you spend your digital marketing budget! And we’re happy to make an intro.
Retained.
SME commentary
Call in the reinforcements. If you’re looking for a new addition to your trivia team - we’ve got you.
Jokes aside - our team is well versed in many topics. In this package we’ll positively engage and comment on posts on your brand’s behalf. This package starts with 10 comments per month on a topic(s) of your choosing.
Note: we will never engage in SME topics that we are well versed in nor will we provide negative commentary toward a brand, product or service.
Starting at $1,500 per month
The new customer journey